When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page

To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with

 ... your important site content here ... .

Or, to lower the importance of a section, use:

 ... your not so important site content here ... 

(Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)

What if your site doesn't have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.*

*Whatever you do, don't resort to "keyword-stuffing" as it doesn't help your visitors and may get your page ranked lower in search engines.

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