Sometimes you may get a sudden increase in traffic, hence ad clicks, but you can't locate the source of the traffic

I'm using Google Analytics to track my sites, though AdSense is also a good first indicator of traffic explosions... because it will show the combined page views of all your sites (provided you include AdSense on all of them), as opposed to Google Analytics, where you need to check site by site individually.

However, sometimes even with Google Analytics, you won't be able to locate the source of your traffic because there's no specific new popular referrer being shown (a referrer is the site linking to your site, provided people click on that link). In these cases, it may well be that your site has been discussed in a TV show or similar, as the show won't "link" to you (but audiences will be entering your domain manually into the browser when they like what the saw on TV). When you feel that there has been a traffic explosion sometimes you may get additional email feedback in regards to your site, and it makes sense for you to ask your visitor: where did you first find out about the site? Maybe the can let you know about the name of the TV show, or magazine, or other "offline" source responsible for the peak. (I sometimes sent pointers to the BBC Click show for instance, with partly enormous effect.)

Related Articles by Categories